Claim & Care is an expert in social security and helps insurance companies reducing the costs of absenteeism and disability. From the awareness that Claim & Care is not dealing with ‘cases’, but with the welfare of individual people, the goal was to give these people a central role in the process.
The resulted was an honest, clear and transparent story, while individuals are actively getting involved in the process. A trust based relationship raises the chances of a good result for the individual and provides the most accurate reassessment by the UWV (government body).
I delivered the proposition, identity, website, copy and a sales pitch. Joris Roovers helped with the research and the proposition. The identity was designed in cooperation with Artventus.
