In the project ‘Catching The Potential’ Prosea Marine Education works towards a European standard for sustainable fisheries education. The purpose of the website was to publish project results and financial statements, but a flip-over in the client’s office stated “Join the revolution”.
We shifted the focus towards a website that engages potential participants to join the project. Graphic designer Diego Valle provided a ‘vivid’ colour palette and an expressive logo. The clients limited time for public communication was used for a quarterly newsletter. Via the LaPosta API newsletters are published on the website.